In today’s information explosion Internet era, how to improve the reading of articles has become a topic of joint research by practitioners. First of all, you have to have a title that is attractive enough, especially when it is targeted to push, this will be a process of qualitative change and quantitative change. Although I do not advocate headline parties, it is still necessary to develop an attractive headline for a high-quality topic. Below I bring you 24 ways to enhance the attractiveness of the title, hoping to help you.

how to write title

1.Ask questions in the title

Use the question method to arouse the curiosity of users, and your content is to answer this title, and users usually pay for this title.

2.Combine current events

The characteristic of current affairs is that they are extremely hot in a short period of time, and such titles can often attract a lot of traffic in a short period of time. Such as the topic related to the recent attack on Beijing hotel girls.

3.Learn to use symbols

Adding some special symbols to the title will also have a good effect. The exclamation mark expresses surprise, generally expresses praise, surprise, anger, sigh, sadness, and other strong feelings. Using this kind of symbol can generally arouse people’s attention.

4.Deliver new messages

This is a declarative headline for users to deliver new messages, which can be used to promote new things.
Such as “The newest boyfriend standard in 2021, are you up to the standard?”

5.Advice to users

“Anyone who has read this topic has learned xxx”
This is a typical suggestive title, which is often used when the content quality is high. If your content is not too compelling, it is recommended not to use this type of title. After reading it, users may be disappointed and have a negative impact.

6.Data title

“The 25-year-old girl spent three years traveling around the world and only spent xxx.”
Data is very impactful and can attract users’ attention. If you can’t think of a good title, you can use more data titles.

7.Information that is valuable to users

“It turns out that this is the new knowledge of correct brushing!”
Why do users want to read your articles? Because you can provide value to users and let them make fewer mistakes!

8.Make recommendations

“30 common sense of life you must know now”
While providing suggestions to users, this title uses “must now” to increase the sense of urgency.

9.Explain the value

“Take you through xxx in three minutes”
Obviously such a long TV series can be watched in three minutes? Then click in to watch it.

10.Make a comparison

“A and B are so much different!”

11.Construct a scene for the user

Many times we need to construct a scene for the user through the title. Let the user associate, and the user’s thinking will follow the scene we constructed to associate, and then the problem will be discovered. Then click on our topic
For example, “Why is the milk you drink not nutritious?”

12.Quote testimony

“If your monthly salary reaches 3000, you should go to xxx once”

seo title

13.Provide free special reports, catalogs or brochures

“It turns out that the year-end awards of big companies all send these things!”

14.Click the content directly

“A prize-winning event: 2000 coupons are on sale!”
Everyone will not miss the rewarded content.

15.Arouse the curiosity of readers

Curiosity will bring clicks.
For example, the title “The gap between refrigerated and non-refrigerated yogurt is so big”

16.Promise to open the secret

“Secret xxx divorce truth”
Many times people pay a lot of attention to public figures and celebrities in the industry, especially their privacy, usually little-known events, which are even more attractive. At this time, we can use this psychology to write headlines.

17.Add time element

“After reading a book, you only need a cup of coffee.”

18.Write the title from the user’s perspective

In many cases, it is easier to resonate when we write titles from the user’s point of view.
For example, “After I watched this movie, xxx”

19.Good news for readers

“After learning these tricks, the poor can also attract beautiful women!”

20.Spread positive energy

Positive topics tend to attract users’ clicks
Such as “The xxx guy bus captured the knife robber with bare hands.”

21.Raise a challenge

“Do you dare to love your wife like this?”

22.Take advantage of the miserable psychology

This kind of title is sometimes easily disgusting to users, so it needs to be used with caution. For example, today I lost 1,000 yuan and I have been stubborn about it all the time. But when I heard that the people around me lost 10,000 yuan, I definitely felt better. This kind of good is not produced on the basis of gloating, but on the comparison between the two.

23.Use “why” and “reason” to write

“7 Reasons Why People Should Eat”

24.Introduce officiality and authority

“The latest research shows that…”


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